Around the turn of the century, Landon Clayton King was raising championship birddogs. Seeing a need for tough and durable work clothing, in 1913, he founded The L. C. King Manufacturing Company. L. C. King believed that if he could raise championship birddogs, he could produce overalls and jeans of the same distinction. Carrying on the family tradition four generations later, Pointer Brand is recognized worldwide. The L. C. King Manufacturing Company is proud to make everything in the U.S.A. Having survived two floods and a fire, it still operates out of the original location in downtown Bristol, Tennessee. The employees make bib overalls, coveralls, carpenter jeans, hunting apparel and denim chore coats. Several employees have retired after 50 years of service.

King's Carolina Bill

Bill was L.C. King's favorite birddog. Born June 20, 1922, he soon became part of the Pointer Brand logo. He won most of the local field trials during his reign. His pups sold for $50 in the mid-1920's. They also were given as prizes at trap shoots in Bristol. On point he was described as very intense and showed excellent style and character.